Selected Work

A curated selection of strategy-led work across video, design, and copy.

Vídeos

Charleen Parks – Heard Project
2D Animator  •  Art Director

Ambassador Series – Abby Lemmer
Script  •  Video Editor  •  Video Postproduction  •  Sound Postproduction

Talk to the Teacher – (Product Video)
Script  •  Video Editor  •  Video Postproduction  •  Sound Postproduction

Grammar Explainer – (Product Video)
2D Animator  •  Sound Postproduction

Corporate Video – (2023)
Script  •  Video Editor  •  Video Postproduction  •  Sound Postproduction

Learnship + Hella Forvia
Script  •  Video Editor  •  Video Postproduction  •  Sound Postproduction

Learnship + NTT Data
Script  •  Video Editor  •  Video Postproduction  •  Sound Postproduction

Salesforce – Case Study
Script  •  Video Editor  •  Video Postproduction  •  Sound Postproduction

CEMEX – Case Study
Script  •  Video Editor  •  Video Postproduction  •  Sound Postproduction

CEMEX – Brandon Hall Awards
Script  •  Video Editor  •  Video Postproduction  •  Sound Postproduction

Fortinet – Brandon Hall Awards
Script  •  Video Editor  •  Video Postproduction  •  Sound Postproduction

Animated CV – (2023)
2D Animator  •  Art Director

Vincent Carelli for
Prince Claus Awards – (2017)

Video Editor

Reflexos – (2016)
Director of Photography

Martírio – (2016)
Image Research  •  Assistant Video Editor  •  Assistant Postproduction  •  DCP

One Day – (2015)
Video Editor  •  Video & Sound Postproduction  •  Film Teacher

The Last Flood of the Xingu River – (2015)
Film Postproduction  •  Sound Postproduction

De Profundis – (2014)
Assistant Video Editor  •  Assistant Postproduction  •  Assistant Cinematographer  •  Logger  •  Film Teacher

Vermelho – (2013)
Director of Photography  •  Video Editor  •  Film Postproduction  •  Colorist

Sayonara Teo – (2011)
Director of Photography  •  Video Editor  •  Film & Sound Postproduction  •  Colorist  •  Title Design

Juan Cosa – (2011)
Director of Photography  •  Video Editor  •  Film & Sound Postproduction  •  Colorist  •  Title Design

Argenstyle – (2011)
Director of Photography  •  Video Editor  •  Film & Sound Postproduction  •  Colorist  •  Title Design

Instruction to Mourn – (2010)
Director of Photography

Design & Communication

Presentation Design

Executive-ready presentations for leadership, internal communications, RFPs, white papers, and company-wide alignment.

Due to confidentiality, selected internal workshops and self-initiated projects are shown as representative samples.

Foundations of Impactful Presentations – Session 01 (Sample)

Concept, structure, and visual system design · Used in internal leadership training

Visual Communication for Non-Designers – Session 02 (Sample)

Curriculum design and presentation system · Delivered as hands-on workshops

Additional Presentation Work (Selected)

Examples spanning executive briefings, roadmaps, internal communications, and data storytelling.

Brand & Visual Systems

Developed end-to-end brand identities and visual systems, including authored brand books used across digital, social, and internal communications.

Visse (Brazilian Portuguese)

Founder brand · Brand identity, visual system, brand book, and ongoing application

Brand Book & Guidelines

Comprehensive brand documentation defining visual rules, tone of voice, applications, and usage guidelines.

Full brand book available upon request (proprietary content).

Mínima (Brazilian Portuguese)

Founder brand · Brand identity, visual system, brand book, and ongoing application

Brand Book & Guidelines

Comprehensive brand documentation defining visual rules, tone of voice, applications, and usage guidelines.

Full brand book available upon request (proprietary content).

Copy & Content

Strategic copywriting across social, editorial, and video formats. I develop content concepts, narratives, and scripts that translate complex ideas into clear, engaging messages for business and brand audiences.

Social & Campaign Content

Concept development, copywriting, and visual direction for LinkedIn and brand-led social content.

Brand Launch Carousel (Visse) – Instagram

Concept and copywriting for a brand launch carousel defining tone of voice, value proposition, and personality for a newly created e-commerce brand.

 

Brand voice · Brand design · Social copy · Content strategy

Post Copy

visse nasceu em pernambuco

pra transformar alegria em coisa massa.

 

a gente cria coisinhas em 3D,

coloridas, criativas

e com muito sotaque.

 

chega mais.

fuça sem pressa.

sempre tem coisa massa aqui. 🌴✨

5 Cultural Missteps That Break Global Teams (Carousel) – LinkedIn

Concept and copywriting for a thought-leadership carousel addressing cross-cultural communication failures in distributed teams, reframed as actionable leadership insights.

 

B2B audience · Thought leadership · Social strategy

Post Copy

Have you ever left a meeting thinking everyone was on the same page, only to discover later they weren’t? 🌎

At Learnship, we understand how intercultural misunderstandings quietly undermine alignment, trust, and productivity. The good news is that spotting these subtle differences can significantly boost your team’s performance.

Here are 5 common but costly mistakes global teams make:
✅ “Yes” doesn’t always mean agreement
💬 Silence can escalate tension when feedback expectations differ
⏰ “On time” can vary widely across cultures
🤐 Not everyone feels comfortable speaking up
🔍 Direct communication can feel confrontational

Addressing these cultural blind spots will unlock your global team’s full potential.

Ready to bridge these gaps? Explore our intercultural training → https://lnkd.in/dCPsP7Hy

September – Why Language Training Pays Off (Literally) – LinkedIn

Copywriting and content structure translating business impact data into clear, outcome-driven messaging linking language training to productivity, retention, and profitability.

 

Data storytelling · Business messaging · Content strategy

Post Copy

1 in 5 work hours disappears into fixing miscommunication. And more than half of employees say unclear writing slows projects down.

If you’re in HR, you already know what that really means. Wasted time, people getting frustrated, and teams losing patience with each other. Good employees thinking that maybe this isn’t the place for them.

Ana, from São Paulo, is a good example. She emailed Max in Munich. She wrote: “Quick question.” Twelve replies later, they finally agree on what to do. Multiply that across every project, every time zone, every team, and you see the hidden cost HR is left to manage: wasted energy, frayed patience, and employees who feel like they don’t belong. That’s the hidden drain HR ends up patching with engagement surveys and retention plans.

Language training gives employees the confidence to write effective emails, speak up without hesitation, and stop the endless cycles of clarification. Add intercultural training, and the small but critical moments start to click: when silence actually signals disagreement, when a “yes” really means “maybe,” when trust grows instead of frays.

For HR leaders, this isn’t an optional perk. It’s a way to keep people engaged, reduce turnover, and create workplaces where global teams actually feel like one.

At Learnship, we work with HR leaders who want to turn communication into connection. Let’s talk if that’s a challenge on your desk right now.

 

© 2026 Rafaella Ruiz. Built with strategy, caffeine, and deadlines.