I make content that works. From scripting to delivery, and somehow on time.
(The process may contain high levels of sarcasm.)
I build systems and do the work. Video editing, workflow design, capacity planning, stakeholder coordination, 2D animation. The whole range. Four languages, French in progress. One functioning nervous system. Debatable.
Systems thinking with actual production skills.
I work in four languages. I built systems people actually use. I turned constraints into a brand style instead of fighting them.
Creative operations
Intake systems, template libraries, production tracking, capacity planning. The infrastructure that lets a team move without mass panic at every deadline.
(The wheel reinvention problem is more expensive than people think.)
Media production
Video editing in Premiere Pro, 2D animation in After Effects, graphic design in Illustrator and InDesign. End-to-end, including the part where the render crashes at 11:47pm.
Content strategy
LinkedIn programs, editorial calendars, AI-assisted workflows, analytics-led optimization, performance tracking. Content that works across four languages and three time zones.
(No hashtags. The algorithm reads actual text now.)
Project management
Stakeholder coordination across Marketing, Sales, Customer Success, and Learning simultaneously. Notion systems, status reporting, timelines that hold. No casualties.
(10+ concurrent stakeholders. All still standing.)
What happens when systems thinking meets production skills.
And a lot of coffee. Survived multiple laptop-throwing incidents. Still standing.
Workflow redesign, standardized briefs, and production tracking at Learnship Networks. Average video turnaround cut from 3 weeks to 1 week.
Across 10+ concurrent stakeholders in Marketing, Sales, Customer Success, and Learning. Simultaneously.
Managed archiving operations for Brazil's largest Indigenous audiovisual archive, including 13,750+ photos spanning 30+ years.
vs. ~2% B2B benchmark. 17% engagement, 63 posts over 12 months. AI-assisted workflows, zero paid budget.
Five principles that keep projects moving.
Stops "just one more round of feedback" from turning into six.
Start with a standardized brief
No guessing what stakeholders want. Clear inputs lead to faster outputs. Every time, without exception.
Consolidate feedback into one review round
No one surprised at the end. One decision-maker, one timeline. No endless revision loops before a single frame gets changed.
Make progress visible
Public trackers so everyone knows what's in flight, what's next, and who's waiting on what. No more "hey, just checking in" messages.
Build once, reuse forever
Template libraries for intros, outros, transitions, and social. One good decision made once.
Work with constraints, not against them
Stock footage and animation aren't compromises. They're the reason we stay on time. Limitations, used well, become a brand style.
Honest about both. Saves everyone 45 minutes.
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Design UI/UX for apps or interfacesPresentations and content, yes. Product interfaces, no.
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Handle live event or broadcast productionPost-production and content workflows, not live technical direction.
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Work in 3D design or renderingMotion design and 2D animation, yes. Three dimensions, no.
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Graphic and motion design that delivers on timeOperational systems included.
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Video editing with workflow intelligenceI understand capacity planning, not just timelines.
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Lead creative ops and execute the workNot just manage. Make the thing.
What I bring to creative teams.
Tools and skills that have actually been used under pressure, not just listed on a CV.
Workflows & systems
Workflow design, intake systems, production tracking, capacity planning, template libraries, process documentation.
Video, motion, design
Video editing (Premiere Pro), 2D animation (After Effects), graphic design (Illustrator, InDesign), scriptwriting, multilingual content.
Coordination at scale
Stakeholder coordination, timeline management, cross-functional collaboration, Notion systems, status reporting.
Programs & analytics
LinkedIn programs, analytics-led optimization, AI-assisted workflows (Claude, ChatGPT, Perplexity, Gemini), editorial calendars, performance tracking.
Three automation systems I built and run.
A job evaluator that triages 30 ads a week. A content program that ran 5–7x B2B benchmark. A video pipeline that runs itself. What I built them with, and what I'd do differently.
Projects that survived client feedback and at least one render crash.
LinkedIn Content Program
Build a sustainable LinkedIn publishing program with no budget, no additional headcount, and no existing strategy. From scratch.
Dual-audience strategy (students on Tuesday, leadership on Thursday). AI-assisted workflows via Claude, ChatGPT, Perplexity, Gemini, and Firefly. Notion tracking system and Adobe Creative Suite template library running at a consistent 2x/week cadence.
Tracking from week one, not after the fact. Every post, every format logged. Templates that kept production moving without ironing out the personality.
(vs ~2% benchmark)
(vs ~2% benchmark)
publishing
budget
Video Production System Redesign
3-week turnaround times caused by unclear process, no brief standardization, extended ideation phases, and zero project visibility across 10+ stakeholders and 4 departments.
Standardized brief template, consolidated review rounds with a designated decision-maker, public Notion tracker, template library (intros, outros, transitions), and animation and stock templates to work around 100% remote constraints.
3 weeks down to 1. 98% on-time delivery across a 2–3x jump in request volume, same team. No original footage stopped being a constraint and became the visual style.
turnaround
delivery
same team
stakeholders
Indigenous Audiovisual Archive
8,000+ hours of footage and 13,750+ photos scattered across physical media with no organization, no metadata system, no searchability, and a real risk of cultural loss across 20+ Indigenous languages.
Built a full metadata taxonomy (date, location with Indigenous place names, tribal attribution, workshop, camera type, subject categories), designed a digitization workflow, implemented an access and permissions system, and created a VOD distribution pipeline.
Metadata system covering 20+ Indigenous peoples. Fully searchable archive across 8,000+ hours and 13,750+ photos. VOD assets and distribution pipeline delivered for 77 films on time and to platform spec.
cataloged
safeguarded
for VOD
peoples
Unsponsored opinions.
What truly sets Rafaella apart is her rare combination of creativity and exceptional organizational skills. She brings structure to ambiguity, organizes complexity efficiently, and consistently delivers visually compelling outcomes. Rafaella is driven, highly motivated, and I see her succeeding across a wide range of roles, both within her current area of expertise and in new professional territories.
She has a natural ability to lead with empathy, clarity and trust, ensuring people feel supported and motivated. Rafaella brings structure, a strong sense of ownership, and a high quality mindset to everything she does, while remaining open to feedback and collaboration.
Rafaella's fast thinking and technical prowess in video editing is unparalleled, and her ability to communicate effectively sets her apart. She seamlessly interacts with cross-functional teams and engages with customers to collaboratively create impactful product videos and case studies.
Need someone who can plan the thing AND make the thing?
Then we're probably a good match. Drop a line.
hello@rafaellaruiz.com