About — Rafaella Ruiz
About

Twelve years in, and I still can't give you a one-line job title.

I build systems that make content production repeatable, and I make the content. Both, at the same time. In four languages, across time zones, usually with more stakeholders than the brief originally mentioned.

12+
Years
4
Languages (5th in progress)
98%
On-time delivery
01Background

How I got here.

Not the version that fits on a slide. The actual one.

Argentina · 2008 – 2012 Buenos Aires

I studied mass communication in Buenos Aires, which meant I left university knowing how to write, analyze media, and argue about semiotics at dinner parties. Useful in some rooms. Less useful when you're trying to wrangle a 77-film delivery schedule for a nonprofit in northeastern Brazil with a team of three.

Brazil · 2013 – 2018 Vídeo nas Aldeias

That nonprofit was Vídeo nas Aldeias, and the work there was unlike anything I'd done before. It operated Brazil's largest Indigenous audiovisual archive: 8,000+ hours of footage, 13,750+ photos, and zero existing infrastructure for organizing any of it. I built the cataloging system, the metadata taxonomy, the digitization workflow, and the distribution pipeline for 77 films across YouTube and Vimeo, each with subtitles, branding, thumbnails, and platform-ready specs. I also delivered filmmaking workshops inside Indigenous villages for a month at a stretch, working with community members who had no prior production experience.

That project taught me something that's been true in every job since: the work only survives if the system around it survives. You can make beautiful things and lose them to disorganization. You can have talented people and watch them burn through revision cycles because nobody wrote the brief properly.

Germany · 2018 – 2021 Dortmund

I took that lesson with me to Germany, where I went to learn German and accidentally became a motion designer. Retail work to pay the bills, and After Effects at odd hours. Self-taught motion design and 2D animation via Udemy. That's what I built the Learnship years on.

Germany & Switzerland · 2022 – 2026 Learnship Networks

Joined Learnship Networks as Junior Media Producer in January 2022, promoted to Video Specialist in October 2023, and to Media Production Lead in June 2024. B2B EdTech SaaS, 2,000+ enterprise clients globally. The senior role covered what most job descriptions split into two separate hires. I prefer it that way. It's why the results look the way they do: 98% on-time delivery, production cycles cut by 45–65%.

Switzerland · 2025 – present Savigny, Vaud

Based in Savigny, Vaud. Available for on-site roles in Switzerland or remote across Europe. French in active progress.

02What I do

In plain language. Not job description language.

Production

Video, motion, design

Hands-on, timeline-open work across marketing, sales, customer success, and learning content. 10+ concurrent streams at any given time. Video editing, 2D motion design, layouts, executive presentations. Script to export.

After Effects Premiere Pro DaVinci Resolve Illustrator
Operations

Workflows & systems

Intake systems, template libraries, production trackers, capacity planning, stakeholder coordination. I designed and ran the workflows that reduced production cycles by 45–65% and held a 98% on-time delivery rate.

Notion Workflow design Template systems Capacity planning
Content

Strategy & publishing

Ran a LinkedIn content program for 12 months, 63 posts, that hit 15% CTR and 17% engagement, against a B2B benchmark of ~2%. Zero paid budget. The formula wasn't complicated: write for one specific person, and enough people feel seen that the numbers follow.

Content strategy Analytics AI-assisted workflows LinkedIn
Why both matter

The ops-production loop.

I don't separate the two because I can't afford to. I brief work accurately because I know what producing it costs. I can design a review process that doesn't add three revision rounds because I've been in the timeline myself.

45–65%
Production cycle reduction
98%
On-time delivery
15%
LinkedIn CTR (zero paid)
8,000+
Hours of media archived
Beyond client work

Three automation systems I built and run.

A job evaluator. A B2B content program at 5–7x benchmark. A video pipeline that runs itself. The architecture, the tools, and what I'd do differently.

automation.rafaellaruiz.com
03What I'm not

Worth saying clearly.

  • ×A pure video editor who also dabbles in project management.
  • ×A project manager who "has a creative eye."
  • ×An agency that will give you a different person for each brief.

I work best where the creative and the operational are treated as equally real. They are.

04Location & availability

Switzerland-based. Europe-ready.

Based in
Savigny, Vaud, Switzerland

Available for on-site roles in Switzerland or remote across Europe.

Languages
EN · PT · ES · DE · FR

English (C2), Portuguese (native), Spanish (C1), German (B2), French (in progress). Which means I can read a brief, catch a tone issue in translation, and have the feedback conversation in whichever language makes it least awkward.

Work permit
B-Permit

Brazilian/Portuguese national. Valid Swiss B-permit.

Currently
Open to opportunities

Open to roles in Switzerland (on-site or hybrid) and remote across Europe. Updated CVs and automation portfolio live as of May 2026. LinkedIn content cadence back on.