Selected Work

The actual output.

Video, motion design, presentation design, copy, documentary work. Twelve years across formats, clients, and languages.

12+
Years
4
Languages
30+
Films

01

Video & Motion

B2B content, 2D animation, documentary, and film. Script to final export.

25 pieces

Scriptwriting & LinkedIn Video

Learnship Networks – Social Video Series

Short-form LinkedIn video series on cross-cultural communication and global team dynamics. Scriptwriting only — production and post handled by direct report.

02

Design & Communication

Presentations, brand identities, and visual systems built to last.

3 projects

Presentation Design

Executive-ready presentations

For leadership, internal communications, RFPs, white papers, and company-wide alignment.

Due to confidentiality, selected internal workshops and self-initiated projects are shown as representative samples.

Visual Communication for Non-Designers – Session 02

Curriculum design and presentation system · Delivered as hands-on workshops

Visual Communication for Non-Designers slide 1
Visual Communication for Non-Designers slide 2
Visual Communication for Non-Designers slide 3
Visual Communication for Non-Designers slide 4

Additional Presentation Work

Executive briefings, roadmaps, internal comms, and data storytelling.

Foundations of Impactful Presentations
Timeline All Hands
All Hands
The Irreplaceable Human

Brand & Visual Systems

End-to-end brand identities including authored brand books used across digital, social, and internal communications.

Founder brand

Visse

Brand identity, visual system, brand book, and ongoing social application for a Brazilian e-commerce brand born in Pernambuco.

Full brand book available upon request (proprietary content).

Founder brand

Mínima

Brand identity, visual system, brand book, packaging design, and ongoing application for a Brazilian home fragrance brand.

Full brand book available upon request (proprietary content).

Social brand · Pro bono

Laços de Cetim

Full brand identity, visual system, and Instagram carousel design for a social support network for women from the periphery of Recife. Concept, design, and copy — end to end.

Pro bono project. Full brand book available upon request.

03

Copy & Content

Social, editorial, and video formats. Ideas to messages that actually land.

4 pieces

Instagram · Social Brand

Brand Launch Post – Laços de Cetim

Concept and copywriting for the pinned brand launch post of a social support network for women from the periphery of Recife. Copy written in Portuguese, aligned with the brand's tone of dignity, community, and urgency.

Brand voice Social copy Portuguese Pro bono

❤️ Conheça o Laços de Cetim — uma rede de apoio integral para mulheres da periferia do Recife. Unimos tecnologia de ponta, atendimento jurídico e psicológico gratuito, formação profissional e algo inédito no Brasil: um grupo de homens 60+ comprometidos em apoiar e proteger mulheres vulneráveis. Porque dignidade não é privilégio — é direito de todas. 🌹 Deslize para conhecer nossas ações ›

Instagram · Brand Launch

Brand Launch Carousel – Visse

Concept and copywriting for a brand launch carousel defining tone of voice, value proposition, and personality for a newly created e-commerce brand.

Brand voice Brand design Social copy Content strategy

visse nasceu em pernambuco pra transformar alegria em coisa massa. a gente cria coisinhas em 3D, coloridas, criativas e com muito sotaque. chega mais. fuça sem pressa. sempre tem coisa massa aqui. 🌴✨

LinkedIn · Thought Leadership

5 Cultural Missteps That Break Global Teams

Concept and copywriting for a thought-leadership carousel addressing cross-cultural communication failures in distributed teams, reframed as actionable leadership insights.

B2B audience Thought leadership Social strategy

Have you ever left a meeting thinking everyone was on the same page, only to discover later they weren't? At Learnship, we understand how intercultural misunderstandings quietly undermine alignment, trust, and productivity. Here are 5 common but costly mistakes global teams make: ✅ "Yes" doesn't always mean agreement 💬 Silence can escalate tension ⏰ "On time" varies widely across cultures 🤐 Not everyone feels comfortable speaking up 🔍 Direct communication can feel confrontational

LinkedIn · Business Messaging

Why Language Training Pays Off (Literally)

Copywriting translating business impact data into clear, outcome-driven messaging linking language training to productivity, retention, and profitability.

Data storytelling Business messaging Content strategy

1 in 5 work hours disappears into fixing miscommunication. Ana, from São Paulo, emailed Max in Munich. She wrote: "Quick question." Twelve replies later, they finally agreed on what to do. Multiply that across every project, every time zone, every team — and you see the hidden cost HR is left to manage: wasted energy, frayed patience, and employees who feel like they don't belong.

04

Web & Digital

Three sites built from brand identity to live URL. Every decision curated. AI handled the code. I handled everything else.

3 projects

Brand Websites & App

Visse & Laços de Cetim

Two Brazilian brands, two completely different personalities, one process. Both sites built from a blank brief: brand concept, visual direction, copy, and structure. HTML and CSS written with AI assistance, deployed via WordPress and Hostinger. What AI didn't decide: the color palette, the tone, the hierarchy — the decisions that make a brand feel like itself rather than a template that got slightly customized.

(The AI wrote the code. I'm responsible for everything that made it worth coding.)

Website · Brazilian e-commerce brand

Visse — Brand Site

End-to-end creative direction for a Brazilian 3D accessories brand born in Pernambuco. Brand concept, visual identity, site structure, and copywriting. Coded in HTML and CSS with AI assistance, live on WordPress and Hostinger.

Brand concept Visual direction Copywriting HTML/CSS (AI-assisted) WordPress
Visit site →

The brand needed to feel regional without leaning on clichés. Tropical without going full toucan. Playful without being chaotic. Every color choice, every layout call, every line of copy came from a brief I wrote in my head before I wrote it anywhere else. The site exists because I knew what Visse should feel like before a single element was placed.

Website · Social support network · Pro bono

Laços de Cetim — Brand Site

Brand identity and full site build for a social support network for women from the periphery of Recife. Visual concept, color system, copy, and structure. Creative decisions first, AI-assisted code execution, live via WordPress and Hostinger.

Brand concept Visual direction Copywriting HTML/CSS (AI-assisted) WordPress Pro bono
Visit site →

Laços needed softness without going limp. The brand sits in a space where the stakes are real, so the visual language had to earn trust fast. Restrained palette, copy that sounds like a person not a press release, structure that put the right things first. The AI wrote the code. I wrote the brand.

Web App · Laços de Cetim · Pro bono

Laços de Cetim — Brand App

A companion web app for the Laços de Cetim brand. Concept, UX direction, and content — built with AI-assisted HTML and CSS, deployed on the same WordPress and Hostinger stack as the site.

UX concept Brand extension HTML/CSS (AI-assisted) WordPress Pro bono
App available upon request

The app needed to feel like an extension of the brand, not a separate product someone bolted on afterward. Same visual language, same tone, same decisions about what to show and what to leave out. The brief was mine. The curly brackets were the AI's.